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Club News

MIND matchday on Saturday at Cheltenham Town

7 April 2021

Cheltenham Town's home match against Leyton Orient on Saturday 10 April has been designated as the Robins 'Mind Matchday' for the 2020/21 season.

Since 2018 mental health charity, Swindon and Gloucestershire MIND, have worked with the national MIND charity and the EFL as the official charity partner of the competition.

Swindon and Gloucestershire MIND is one of the UK's leading mental healthy charities and work to provide advice and support for people experiencing mental health problems, while also campaigning to improve services, raise awareness and promote understanding of mental health.

This weekend Swindon and Gloucestershire MIND and Cheltenham are coming together for Orient's visit to the Jonny-Rocks Stadium to celebrate all that's great about the EFL's relationship with the charity and to raise awareness of mental health.

The players will warm up in Swindon and Gloucestershire MIND T-shirts ahead of the game while the club will also be sharing some key messages about the importance of mental wellbeing across its digital channels in the build up to Saturday's fixture, as well as in the matchday programme. Manager Michael Duff will also wear the MIND emblem in the dugout for the game.

Moving forward the players and the club will also continue to spread the message regarding the importance of mental wellbeing.

Swindon and Gloucestershire MIND hopes mental health-themed match days like this will begin to open up the conversation among football fans about their mental health. Although fans unfortunately continue not to be present inside the stadium it's hoped the key messages will spread throughout the fanbase digitally.

The day also highlights the importance of the funds charities like MIND need to continue to provide their services.

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