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Child Poverty Action Group: design our new third kit!

7 September 2023

Club News

Child Poverty Action Group: design our new third kit!

7 September 2023

Ever dreamed of designing Cheltenham Town’s next shirt? Here’s your chance!

Today we’re launching an exciting new competition, asking young supporters aged 14 and under to get their creative juices flowing and design our new third jersey.

It’s part of an awareness and fundraising campaign by the club to promote the work of the Child Poverty Action Group, an organisation that works on behalf of the one in four children in the UK growing up in poverty. More than 900,000 kids alone miss out on free school meals in England.


We want it to be a fun activity to enjoy at home or at school in class, with your family and friends. All we ask is that you let your imagination flow! 

So whether it’s an alternative version of our home shirt, or an away strip that looks different to anything we’ve had before, express your love for the Robins. Show us what you’ve got.

And to say ‘thank you’, everyone who enters will receive a free ticket for our final home match before Christmas against Leyton Orient (on Saturday, December 16). 


Child Poverty Action Group is the official charity of our principal partner at Mira Showers, who have kindly donated their front-of-shirt sponsorship for this important campaign. Our friends at HGV Drivers, Marchants Coaches and Errea have also played a big part in making this happen and we thank them for their support.

Together we are inviting supporters born after September 1, 2009 to design our third kit for the 2023/24 season.

You have about a month to submit your design and we'll ask the gaffer to pick his favourite, announcing the winner on Child Poverty Day on Tuesday, October 17. Errea will then produce the limited edition shirt to sell in our shop on Boxing Day, with the proceeds going to the charity.

We then plan to wear it in our festive fixture against Shrewsbury Town with the players led out by our winner. There will be some activities along the way and in the new year, we will give supporters an opportunity to get their hands on one of the match-worn shirts through various fundraising initiatives.


It’s simple. Download our blank template and let your imagination run wild. Create something we haven’t seen before. Something totally different. Think about the charity’s colours of pink and mustard, and the work they do. Most importantly, be creative!

Then once you’ve finished, scan or take a picture of your design and upload your entry. Note all designs must be submitted using the kit template provided and you have until Friday, October 6 to send it to us, using the short form.

In the meantime we’ll share a selection of the designs on our social media channels.



We have a brilliant prize bundle for the winner of our competition. And with a free ticket for every entrant, you have nothing to lose! Let’s do this.

  • Your winning design will be made by Errea and a limited run will be sold in our shop. We’ll add your name and school to the neckline of the shirt.
  • We’ll present you with a signed picture of your winning design during the Cambridge United 'Kids for a Quid' match on Saturday, October 21.
  • You will lead out the players on Boxing Day, when they will wear your unique kit against Shrewsbury Town instead of our traditional red strip.
  • You’ll receive a bag of Errea kit for your school (including ten rain jackets, ten training footballs, ten bibs, ten water bottles and a carrier set of cones).
  • There will be free admission for all competition entrants (with a paying adult) to the Leyton Orient match on Saturday, December 16.


  • Thursday, September 7: competition opens to entries.
  • Friday, October 6: competition closes to entries
  • Tuesday, October 17: winner announced on Child Poverty Day.
  • Saturday, October 21: 'Kids for a Quid' day against Cambridge United, when we’ll invite our winner to receive a framed picture of their design at half-time.
  • Saturday, December 16: Free entry for all entrants (with a paying adult) against Leyton Orient. We will contact all entrants directly with the full details to redeem their ticket.
  • Tuesday, December 26: We plan to wear the shirt against Shrewsbury Town, with replicas available in the shop from midday.
  • Mid-January, 2024: Prize draw and online auctions of match-worn shirts.


Child Poverty Action Group’s vision is of a society free of child poverty, where all children can enjoy a childhood free of financial hardship and have an equal chance in life to reach their full potential.

Poverty affects every aspect of a child’s life, from growing up in cramped, damp homes to going without a warm winter coat and being left behind on school trips. It means childhoods filled with worry. Kids in poverty often do less well at school. Poverty damages their health and future life chances.

  • 4.2 million children in the UK are growing up in poverty – that’s 9 in a classroom of 30.
  • 900,000 kids in poverty in England alone miss out on free school meals.
  • 48 per cent of children from Black and minority ethnic groups in the UK are in poverty, compared with 25 per cent of children in white families.

CPAG: Help us imagine a better future


This Competition is run by Cheltenham Town Football Club Limited. By entering, you fully agree and accept these Competition Terms and Conditions (“Competition T&Cs”). In addition to these Competition T&Cs, Competitions will also have their own specific terms (such as the details of how to enter, the opening/closing dates and the sort of prize you may win).

Any such Competition-specific terms will be made available as part of the promotion of the particular Competition on the relevant section of the website (the “Competition Information”). You should therefore read these Competition T&Cs in combination with any applicable Competition Information.

  1. Who Can Enter

The Competition is open to those born on and after September 1, 2009. Proof of identity and age may be required. Employees of the Club or their families as well as any person professionally connected with the Competition are not eligible to enter.

If you are under 18 years of age you must have parental or legal guardian consent before participating in the Competition. The Club reserves the right to request that you provide contact details of a parent / legal guardian as part of the submission process and may contact your parent or legal guardian to verify such prior permission.

We may require the Competition T&Cs and the Competition Information be signed by the prizewinner’s parent or legal guardian before the prize is awarded. Any such prize may at our discretion be awarded to the prizewinner’s parent/legal guardian. Where a prize involves travel of any description or attendance to a CTFC fixture, any winner under the age of 18 must be accompanied by an adult.

  1. How to Enter

Enter by downloading the blank kit template set out in the Competition Information, create your design, and send a photo of your design to the submission link in the Competition Information.

All designs must be submitted using the kit template provided in the Competition Information in order to be considered a valid entry. 

Entry to the Competition opens on Thursday, September 7 2023 and closes on Friday, October 6 2023. Any entries received outside the Competition Period will not be considered for the Competition.

Entry requirements and instructions are set out in the Competition Information. Name, date of birth, email address and name of your school are required for entry into the Competition.

  1. Other Conditions for Entry

Only one entry is permitted per person for the Competition.

The following entries are not valid entries: (i) entries which do not meet any eligibility or entry requirements as set out in these Competition T&Cs or the Competition Information (ii) entries submitted using a method or technique designed to unfairly increase chances of winning; (iii) third party or bulk entries; (iv) entries made in breach of these Competition T&Cs; (v) entries with inappropriate, illegal or offensive content; (vi) entries received outside the Competition Period; (vi) dishonest entries.

The Club may verify the validity of entries, disqualify any entrant and invalidate or recover prizes issued to an entrant following breach of these Competition T&Cs or if your conduct is contrary to the spirit or intention of the Competition. The Club deals with such prizes at its discretion.

No responsibility can be accepted for (i) any incorrect, inaccurate or incomplete entries or information caused by an entrant or occurring during transmission or (ii) entries not received for whatever reason, including for entries lost, delayed or corrupted, or due to computer error in transit.

Entries must be the original work of the entrant and not previously published anywhere else. 

Entries must not contain anything defamatory, obscene, illegal or otherwise inappropriate as may be deemed by the Club.The image you upload must not contain any of the following: (i) trademarks or company names (ii) slogans, tag lines, branding, marketing or promotional products, services or images of companies (iii) images of, or the name or nickname of, celebrities, musicians, sportspersons, entertainers, public figures, film stars, cartoon characters, members of the royal family or other famous people (iv) contact information (v) political statements or images relating to ethnicity or religion (vi) images of flags (vii) images, signs, symbols or text relating to money, currency, drugs, tobacco, alcohol, gangs, hatred, graffiti, betting, gambling, or financial products and services (viii) provocative, lewd or sexual images or content (ix) nudity (x) offensive, anti-social or obscene material (xi) any reference to the Olympic Games, World Cup or any other international branded event or (xiii) weapons. The Club reserves the right to reject any name, photograph or text it considers inappropriate or offensive.

Skill based entries shall be judged based on the judging criteria, set out in the Competition Information. All entries will be verified by the Club and/or its agents. The winner(s) will be notified by email and/or telephone following the closing date. In order to accept the prize, the winner(s) will be required to communicate their acceptance to the Club by email and/or telephone within 5 days of being offered the prize. The Club may require the winner(s) to communicate their acceptance to the Club on less notice if reasonably necessary (prior to a matchday). Reasonable efforts will be made to contact the winner(s). If the winner(s) cannot be contacted or if the winner(s) fails to communicate their acceptance of the prize to the Club within 5 working days of being contacted by the Club, or is unable to comply with these Competition T&C’s, the Club reserves the right to offer the prize to the next eligible entrant drawn at random, or in the event that the Competition is being judged, the Club reserves the right to offer the prize to the runner(s)-up selected by the CTFC Manager.

The Club’s selection of the winner(s) is final.

As stated in the Competition Information, the prizes are as follows: 

  • Your winning design, as chosen by the CTFC Manager, will be made by Errea and sold in our shop. We’ll add your name and school to the neckline of the shirt.
  • You will lead out the players, who will wear the kit on Boxing Day.
    • You’ll receive a bag of Errea kit for the winning school (including ten rain jackets, ten training footballs, ten bibs, ten water bottles and a carrier set of cones).
    • We’ll present you with a signed picture of your winning design during the Cambridge United match on Saturday, October 21.
    • There will be free admission for all competition entrants (with a paying adult) to the Leyton Orient match on Saturday, December 16.

No cash alternative to the prize will be offered. The prize is non-refundable, non-transferable and cannot be offered for sale. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. In the event of a prize being unavailable, the Club reserves the right to offer an alternative prize of equal or greater value. The Club reserves the right in its sole discretion to withhold delivery of the prize until proof of eligibility and/or identity requested by the Club has been confirmed and if such proof is not produced on request to disqualify the entrant from the Competition.

The winner is responsible for ensuring they are able to comply with these Competition T&Cs. In the event they are unable to do so then the Club reserves the right to redraw the prize. Unless otherwise stated in the Competition Information, the winner is responsible for their own expenses and arrangements not specifically included in the prize including travel, accommodation expenses, insurance and any necessary travel documents, passports and visas.

The Club is not liable for delayed or non-delivery of prizes for any reason beyond its control, including but not limited to loss or theft in transit or any failure by you to accept delivery of a prize for any reason. If the winner has a physical or mental impairment which would inhibit their ability to enjoy/ make full use of the prize then the Club asks that the winner makes this clear when they claim the prize so that the Club can consult with the winner well in advance and seek to make such reasonable adjustments as are practical and within our control, based on the circumstances to ensure the winner can enjoy the prize to the fullest extent. Where this is not possible, the Club will provide the winner with an alternative prize of equal value. Please refer to the additional terms & conditions below which apply to the Prize of match tickets.

Where such prizes include a place for a companion (i.e. a ticket for the match plus guest) then these Competition T&Cs also apply to those persons. All match tickets are “home” tickets for the Club and you must be a home or neutral supporter to attend the match. Winners are subject to screening by the Club based on their conditions of entry and we are not liable if you or any person accompanying you is refused entry because you do not meet these conditions. Each match ticket issued by the Club is subject to its terms and conditions of entry, which are available from the Club. The use of a ticket to enter a Club's stadium constitutes acceptance of that Club's terms and conditions of entry. The ticket shall remain at all times the property of the issuing Club.

The Club will not be held responsible if the fixture does not go ahead at the time/date detailed on the ticket. Should the game be postponed, your tickets will be valid for the rescheduled date.
In order to receive their prize, the winner will be required to collect the tickets on or before the match day. If you are required to collect your tickets at the stadium, you will be notified of any specific collection arrangement. Use of match tickets is subject to the Club’s Ticketing Terms and Conditions and Ground Regulations, copies of which are available to the winner(s) upon request. By accepting the Prize, the winner(s) agrees to comply with any and all applicable terms and conditions.

  1. Publicity

The Club reserves the right to publish any or all entries (including parts of entries) and publication does not necessarily mean the entrant has won a prize.

The winner(s) agrees to participate in reasonable publicity relating to this Competition, including but not limited to having their name, photograph and disclosure of county of residence published with their entry and used for future promotional, marketing and publicity purposes in any media worldwide without notice or without any fee being paid and will co-operate with any other reasonable requests by the Club relating to any post-winning publicity. No fees shall be payable to any entrant in relation to their entry in any Competition or any publicity relating to the Competition.

  1. Intellectual Property

The Club does not claim any rights of ownership in your entry. As such, entrants will retain ownership of the copyright in their submitted entries and, subject to any license granted to the Club, you will also have the right to use your entry however you choose.

By submitting your entry to the Club you hereby grant to the Club, and parties authorised by the Club, an irrevocable, perpetual, non-exclusive, royalty free, transferable license (with the right to sub-license) to use, edit, reproduce, play, perform, modify, translate, distribute, prepare derivative works of and/or to display your entry (or part thereof) at the Club sees fit in any medium or method (whether now or later developed) to be exercised in the Club’s sole discretion throughout the world.

You hereby irrevocably and unconditionally waive any so-called "moral rights of authors" in your entry and such rights under section 77 and section 80 of the Copyright Designs and Patents Act 1988, or similar rights arising under the laws of any jurisdiction, as you now have or hereafter acquire in relation to your entry.

  1. General

The Club’s decision is final and binding. No correspondence will be entered into. Entry implies acceptance of these terms and conditions.

The Club reserves the right to hold void, suspend, cancel or amend the Competition at any time as it sees fit and if voided, suspended or cancelled the Club is under no obligation to deliver the Prize to any Competition entrant.

To the extent permitted by law, the Club is not liable for any loss, damage, injury or disappointment suffered in connection with the Competition or any delays or failure (in whole or in part) to perform any of its obligations if such delay or failure is caused by something beyond its control. 

The Club will not be held responsible for the winner and/or companion not taking advantage of the prizes due to health or any other reason.

The Competition and these Competition T&Cs will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

The Club’s Customer Services team may be contacted on +44 1242 573558. The promoter is: Cheltenham Town Football Club Limited whose registered office is at Completely-Suzuki Stadium, Whaddon Road, Cheltenham, Gloucestershire, GL52 5NA.

All Personal Data will be held and used by the Club in accordance with the Club’s privacy policies and in accordance with data protection legislation. By entering a Competition, you agree to the collection, retention, usage and distribution of your personal information in accordance with the Club’s privacy policy. We may also use the information you provide to verify your age and identity.

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