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Cheltenham Town partner with #HerGameToo

15 March 2023

Club News

Cheltenham Town partner with #HerGameToo

15 March 2023

Cheltenham Town are pleased to announce our new partnership with #HerGameToo, a campaign created by female football fans to clamp down on sexist abuse.

#HerGameToo is a voluntary organisation who are striving for change in football whereby women are respected and welcomed equally in the game. 

Linking up with #HerGameToo will add Cheltenham Town to an already growing list of EFL clubs who are supporting the campaign such as fellow League One sides Bristol Rovers and Exeter City, and a range of Premier League clubs like Aston Villa, Everton and Wolves.

Everyone at the club wants to reiterate our dedication to remove all forms of discrimination and harassment in football, whether that's regarding a person’s gender, race, age, sexuality, or disability, and want to continue to make the Completely-Suzuki Stadium a safe environment for all fans. 

To aide #HerGameToo's work, posters and signs around the ground will on display onwards from our Double Header this Saturday. In addition, LED graphics will also be shown on matchdays using the big screen in the stadium. 

Caz May, #HerGameToo Founder and Bristol Rovers supporter said: "It's fantastic to be partnered up with Cheltenham Town FC, alongside our partnership with Cheltenham Town Ladies. We have already had some exciting discussions with the club on how we can work together, starting with collaborating on a double header fixture this weekend.

"It's a huge step to see the women's team playing at the main stadium and to incorporate into the same day as the men's fixture takes a lot of dedication and planning, so we really appreciate the efforts from everyone involved to make this happen! We look forward to continuing our positive work with the club going forwards.

In addition to our partnership with the campaign, life long Robins supporter Kelly-Marie Selby has been named Cheltenham Town's #HerGameToo Ambassador, who is delighted to be in the role: "I'm very much looking forward to working with Cheltenham Town, to improve matchday experiences for women and girls. It's still very clear to me that unfortunately sexism is still happening and effects women in our game. I'm hoping this partnership with #HerGameToo, will not only help give women more of a voice at the club, but help to see changes made.

"I'm very excited for this weekend's Double Header at the Completely-Suzuki Stadium, and I'm really hoping that the home record attendance for the ladies game will be smashed. I will be around the club on Saturday for anyone to ask question about #HerGameToo, and welcome any ideas about ways to improve match days. I will look to explore new ways to engage with our female supporters and gain insight into what we can do to move the club forward.

"I want to work together closely with the club to create a safe and welcoming space for women not only now but for future generations to come."

This Saturday, Cheltenham Town and Cheltenham Town Ladie will both be playing at the Completely-Suzuki Stadium, with the goal of promoting the womens game and aiming to beat their current attendance record (375). 

Tickets are still available online, and if you purchase a ticket to watch Wade Elliott's side against Exeter City (3PM KO), you can watch the Robinesses league fixture against London Bees at 6:30PM.

If you'd like to speak to #HerGameToo or get involved with the campaign, email

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