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EFL Week Of Action: Round Up

20 January 2023


EFL Week Of Action: Round Up

20 January 2023

This week marks the EFL's Week of Action for 2023. Every day this week we are going to be celebrating the different things we are doing here at Cheltenham Town, and with the Cheltenham Town Community Trust, to support our local community.

Throughout the week we have been celebrating the great work from us and the Cheltenham Town Community Trust

Cheltenham Town massively value the support from the local community, and we understand how important it is to maintain this strong relationship. 

Watch the video above where Cheltenham Town captain Sean Long and head coach Wade Elliott, highlight some of the work that has gone on over the past 12 months. 

Throughout the Week of Action, all 72 clubs have been highlighting the great work they have been doing in the community including food bank deliveries, projects to tackle loneliness and mental health, support programmes for refugees and asylum seekers, initiatives for children living in poverty, and disability sports sessions.

We continued the 'Kids for a Quid' initiative, which was put in place to encourage young supporters and families to attend games at the Completely-Suzuki Stadium. 

From games in the Papa Johns Trophy to important Sky Bet League One fixtures, under-14s have been able to enjoy discounted entry and have been joined by their families to watch their local football club in action.

The Cheltenham Town Community Trust have also been running a 'Talking Football Project' with people over the age of 65 who live within care homes and Cheltenham Borough Homes independent living schemes. 

An exciting new initiative was put in place at Cheltenham Town this season. One of our young fans has been taking on the role of Ambassador to the club for this season. 

Noah Millington, a season ticket holder, has been enjoying matches this season, as well as experiencing some opportunities at the club. The goal of implementing the Club Ambassador role here at Cheltenham Town has been to raise awareness of autism and further celebrate an inclusive atmosphere in our football community.

The Cheltenham Town Community Trust have an Adult Disability Club, which was first established in the summer of 2003. They have delivered the program with growing success over the past 20 years. On Monday, Robins boss Elliott attended one of the club's training sessions to show some support to the players. 

In October, Cheltenham Town unveiled a new equality, diversity and inclusion-themed mural at the Completely-Suzuki Stadium to re-affirm the important message that football is for everybody.

It celebrates the work of the Proud Robins, Cheltenham Town Ladies, the Cheltenham Town Community Trust, Kick it Out and Stonewall, all of whom the club stand in solidarity with to oppose any form of discrimination.

The club raised over £5,000 with last year's Kitmas campaign. As a result, more than 200 Cheltenham Town shirts were donated to local children to ensure they received a present this Christmas. 

In collaboration with Caring for Communities and People (CCP), we distributed all the shirts to young Cheltenham fans at Oakwood Primary School, Gardners Lane Primary School and St Thomas More Primary School. Owing to the fantastic support of the local business community and supporters, the club was able to create five times the impact in the local community, compared to 2021.

And to help the local community tackle with the cost-of-living challenges, we operated as a 'Warm Hub' for supporters and local in the lead up to Christmas. Alongside the Cheltenham Town Community Trust, the club opened it’s doors and offered a safe and warm space for locals across five weeks.

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