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Vacancy: Academy Head of Coaching

27 August 2023

We are seeking a professional and hardworking individual to join Cheltenham Town FC in an exciting role as our Academy Head of Coaching.

With Dave Palmer switching to take on the role Lead PDP Coach, we are now on the hunt for a new Head of Coaching.

See below for the job descriptions and person specification.

Here at Cheltenham Town Academy, we are committed to having a modern and inclusive environment and encourage equal opportunities and continuously seeking to improve diversity to have more representation within the professional game.

If you meet the qualification criteria and feel you have the relevant experience and evidence to meet the job description and person specification, please apply by email to with a club application form and monitoring form.

We will not accept CV's or covering letters.

Download the standard application form and diversity monitoring form here.

Closing date for applications: Monday 18th September, 5pm

*We are committed to safeguarding and promoting the welfare of children and expect all our staff to share this commitment. This post will be subject to an enhanced DBS check.

Job Title

Academy Head of Coaching

Responsible to

Academy Manager

Build Relationships with



Academy Manager, Lead Phase Coaches, Coaches (Part Time), Heads of department, First Team staff and Players.



Premier League & Football League, FA, Universities/colleges, FAYCD, and PFA.


£25000 - £30000

Job Description


Cheltenham Town FC Training Ground, Cheltenham, GL51 9RX

Working pattern and

Work base

Full time (40 hours)

  • Flexible working arrangements/hours
  • Required to work outside of normal office hours, at evenings and weekends, on bank holidays and public holidays.
  • Required to work across different bases


Regular travel to fixtures, meetings and other events in connection with performance of the duties.

Overall purpose of the job



To establish a sustainable system and approach to coach development within the Academy in line with the club’s philosophy, culture and values.


To develop coaches so that they improve and perform to the best of their potential and subsequently maximising the potential of the players that they work with.

Key Tasks & Responsibilities



Personal Development

  • Undertake self-development to ensure knowledge in relation to all aspects of coaching and coach development is up-to-date and forward thinking:
  • Coach occasionally to maintain ‘hands on’ competence
  • Provide occasional cover for absent coaches


Coach Requirements

  • Training & development of coaches using a broad range of techniques
  • Ensure coaches have a clear understanding and acceptance of their development needs:

- Provide a clear, up-to-date Training needs analysis (TNA) of every individual coach’s current and required level of performance

- Observe coach performance and provide feedback to aid development

- Complete Training Needs Analysis (TNA) with all coaches


Coach Competency Framework (CCF)

Implement our Coach Competency Framework (CCF) to monitor and evaluate coaches in order to develop DAPs and group coach development opportunities.


Development Action Plan (DAP)

Ensure every coach has a personalised Development Action Plan (DAP) that is tailored to meet their needs:

  • Working with coaches to develop their abilities and potential
  • Provide 1:1 coaching to coaches in order to develop the coach’s skill
  • Record training sessions and provide footage for coaches to evaluate


Development Programmes/CPD events

Design and deliver development interventions based on the Academy Performance Plan (APP) and common aspects identified in the coaches DAPs:

  • Design and deliver programmes of suitable development and CPD events
  • Ensure the qualification status of the Clubs coaching workforce is assessed and all coaches hold required qualifications for their role and age group and have a CPD plan to ensure licencing is up-to-date


Multidisciplinary Team (MDT)

Ensure coaches working effectively as part of a multidisciplinary team (MDT):

  • Ensure coaches understand how to work effectively in a MDT and can identify and believe in the benefits of doing so
  • Build relationships and utilise expertise of MDT


Coaching Curriculum, Playing and Coaching Philosophy

Ensure the Academy’s Coaching Curriculum is consistently delivered in line with the Academy’s (and/or Club’s) Playing Philosophy and Coaching Philosophy:

  • Monitor coaches’ session plans and evaluations up to standard and upload onto PMA
  • Monitor and check coaches game planning (matchday/individual objectives) are up to standard and evaluations
  • Monitor and check the standard of coaches feedback to players on a weekly basis on PMA
  • Contribute to the development of an autonomous learning environment where people take responsibility for their own development, feel able to learn from their mistakes and have opportunity to experiment outside of their comfort zone


Such other duties as may be appropriate to achieve the objectives of the post and to assist the Academy Manager.

Person Specification (Essential)


  • UEFA A Coaching Licence (E)
  • FA Advanced Youth Award (E)
  • Coach Education Qualification (D)
  • Safeguarding and Protecting Children (E)
  • Emergency First Aid in Football (EFAIF) (E)


Required Experience

Minimum 3 years experience in one or more of the following roles :

  • PDP Coach
  • Academy Head of Coaching
  • Lead Phase
  • Academy Full Time Coaching Position


Knowledge and/or experience of at least 3 of the following:

• The process of learning in coaches (andragogy)

• The process of learning in young people (pedagogy)

• Running and designing development programmes

• Football (coached or played at a high level)

• Leading a team

• Managing people

• Sport Psychology


Have ICT experience of PMA, excel, word and any other software as required in order to carry out the duties required for the job.

Personal Qualities

  • Excellent communication and customer service skills
  • Have a flexible attitude to work
  • Ability to work on own initiative and as part of a team
  • Have a polite and courteous manner
  • Be organised and have good time management skills
  • The ability to meet stringent deadlines
  • Be able to adapt to different and changing situations
  • Have the drive and enthusiasm to set high standards and achieve company objectives
  • Have a personable approach

Other Requirements


  • Have a full clean driving licence
  • DBS clearance


  • To have due regard for safeguarding and promoting the welfare of children and young people and to follow the child protection procedures adopted by the FA and the club.

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