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Cheltenham Town and Everlast Gyms announce new partnership

1 June 2022

Cheltenham Town are delighted to announce a new partnership with Everlast Gyms, positioning them as the club’s official gym partner.

Since their launch in 2021, Everlast Gyms have grown rapidly with the company now home to 68 sites across the UK including Cheltenham and Gloucester.

Their ground-breaking fitness clubs incorporate a hybrid of boutique training studios, traditional gym areas, extensive functional zones and large studios that set them apart as the new number one contender in the UK fitness industry. Their clubs in Cheltenham and Gloucester both also boast 20 metre swimming pools.

This new multi-faceted partnership includes: access for our first team squad and management to assist with their training and recovery during the season and a number of exciting in-stadium activations throughout the season from which supporters can benefit.

Commenting on the new partnership, Neil Sturgess, Area Manager for Everlast Gyms said:

"Everlast Gyms are hugely excited to be working so closely with Cheltenham Town Football Club for the upcoming season.

"We are confident our facilities in Cheltenham and Gloucester perfectly compliment the needs of the playing squad and look forward to helping them achieve success on the pitch in the new campaign."

Cheltenham Town Football Club Head of Commercial Richard Morris added:

"We’re delighted to welcome Everlast Gyms onboard as our new official gym partner. The brief from our football and medical staff was clear in that there was a requirement for a facility in which our players could undertake additional training sessions, work as a group during recovery sessions and provide a new setting for players completing their injury rehab and we’re grateful to Everlast Gyms for their support in facilitating this ahead of next season."

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