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Cheltenham Town lay future foundations with Selco

26 July 2022

Leading builders merchant Selco Builders Warehouse has hit the back of the net by sealing a partnership with Cheltenham Town ahead of the new Sky Bet League One campaign.

As part of the agreement, Selco will become the ‘official goal partner’ for the Robins, as well as featuring on training bibs and enjoying other branding rights.

The partnership has launched to coincide with the start of the new season on Saturday and comes as Selco prepares to open a new branch in the town at the end of the year.

Carine Jessamine, marketing director at Selco, said: “It’s great to be supporting Cheltenham Town ahead of an important season for the club as they aim to continue their progress in what is a very competitive League One.

“The club plays a very important part in the local community, and we are excited to be part of it as we prepare to open a new branch in Cheltenham by the end of the year."

Richard Morris, head of commercial at Cheltenham Town, said: “We are hugely excited to be welcoming Selco, a major national brand, on board as an official club partner.

“Many of our loyal fans are tradespeople and they in particular will be very much looking forward to Selco’s arrival in the town towards the end of 2022.”

With hundreds of trade brands always in stock, Selco’s 73 UK branches are firmly focused on helping tradespeople complete their jobs as quickly and effectively as possible.

 As well as offering trade services, Selco also has a strong digital presence including Click & Deliver and Click & Collect services and a new app to make life as convenient as possible for tradespeople.

For more information on Selco visit

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