Following last season's memorable FA Cup success, Michael Duff knows all too well how important the competition can be when he prepares his team to travel to Gillingham on Saturday.
Last season's progress into the fourth round to take on Manchester City in front of the BBC One cameras was another chapter in an historic 2020/21 campaign.
With the success of that run last season the competition starts this season for the Robins in Kent this weekend and Duff knows just how big the potential of the competition is.
"It's important in terms of the finances for the club and the kudos that comes with it," he said.
"We got lucky last year with all our draws at home and the plum tie at the end of it. That should motivate the players.
"For lower league clubs it's that dream of going to Old Trafford or the new Tottenham stadium. They're dreams a lot of lower league players have."
It will be the club's second away trip to Gillingham this season having already travelled there in the Carabao Cup, and the Robins chief is confident of what his players will be coming up against at Priestfield.
"I think it will be two completely different teams to that game. It's probably as difficult a draw as we could have got," he added.
"Everyone knows the way they play but knowing the way they play and stopping it is completely different. When you've got Vadaine Oliver and John Akinde up front why would you play any other way? It's effective.
"We'll have a game plan with and without the ball. We need to prepare to stand up for ourselves and do the other side of the game better which we did the other night. We used the ball well. We need to do both sides of it."
Watch Duff's press conference above on iFollow and on the EFL iFollow app.
Tickets for Saturday's game are on sale online and from the ticket office until midday on Friday. You cannot purchase on the day at Gillingham.