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Club News

DEYA team up as digital match sponsors this weekend

5 May 2021

Club News

DEYA team up as digital match sponsors this weekend

5 May 2021

We're thrilled to team up with DEYA for this weekend's final game of the season against Harrogate Town.

The local brewing company is one of the most exciting businesses to come out of Cheltenham in recent years and will be joining us as our digital match partner to celebrate our promotion to League One.

Their famous 'croc' logo will be especially adapted to incorporate a football to mark the occasion, featuring across our social media and big screen inside the ground.

Michael Duff's side clinched a top three spot eight days ago with a draw against Carlisle United and could go on to win the league if results go their way on Saturday.

DEYA is an independent brewery based in the town and focus on hoppy beers, lagers, traditional UK styles and mixed fermentation ales, striving to make world class beer.


They've broken ground with a new 35,000-square-foot brewery expansion with an on-site taproom on the Lansdown Industrial Estate which is open every week for fresh tins and delicious draft pours.

They take a holistic approach to business, striving to be the best employer they possibly can be while operating in a fair, sustainable and human driven way.

"We're delighted to be partnering with Cheltenham Town Football Town to celebrate their promotion this weekend," said founder Theo Freyne.

"Drink fresh, support local.”

We're looking forward to exploring new ways of working with each other as we embark on our League One journey.

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