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Optimising IT secure stand naming rights for the Prestbury Road End

7 December 2021

Cheltenham Town are delighted to announce an exciting new partnership with leading IT company Optimising IT; who are becoming the new stand naming rights partner for the Prestbury Road End.

Optimising IT have secured the naming rights to the club's home terrace behind the goal at the Jonny-Rocks Stadium on a long-term deal.

The partnership will mean the stand will now be known as the "Optimising IT Stand" with all club communications making reference to this.

"We are absolutely delighted to be working in partnership with Optimising IT on a long-term basis," said Cheltenham Town Head of Commercial Operations, Tom Adams.

"It was clear from our initial conversations that the team at Optimising IT shared our values, recognised the value of working together in partnership and are ambitious in what they want to achieve with us.

"From a technical point of view, it is great to have their expertise at our disposal and we are looking forward to working with them on some exciting projects."

Todd Gifford, CTO at Optimising IT, had this to say about the new partnership: "We love working with local businesses. The opportunity to work with local legends Cheltenham Town and join an exclusive community of the top companies in Gloucestershire is a natural fit for us and one that was too good to miss.

"We are looking forward to working with the club, supporting their ongoing success on and off the pitch."

South West-based Optimising IT join Completely Motoring, Autovillage and Hazlewoods as stand partners and you can visit their website here.

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