As part of the EFL’s ‘Not Today or Any Day’ anti-discrimination campaign, EFL Clubs across the country are uniting in their support of LGBT inclusivity to raise awareness of Stonewall’s Rainbow Laces campaign which started on November 26.
At Cheltenham Town, we are always proud to support the campaign and this year, we will be ramping up our coverage by producing different multi-media content in the build-up to our designated Rainbow Laces game on December 5 against Exeter City.
The focus on this year’s campaign is ensuring a safe, welcoming and inclusive environment for all, as we collectively work to Make Sport Everyone’s Game.
This season, we have selected our fixture at home to Exeter as our chosen Rainbow Laces game.
Rainbow corner flags and substitution boards will be used by clubs at their selected fixture to highlight their continued support and backing for LGBT fans, players and staff across the game.
Rainbow captain’s armbands and laces have also been provided to clubs across the EFL.
Furthermore, in the build-up to the game, content will be released between December 1 and December 5 so keep an eye out for all of that which will be put out on our social channels.
Most of the content will be longer video features meaning the only ways to view them are on iFollow, our YouTube channel or the EFL iFollow app.
During the campaign clubs will also highlight the important work they do within the community and area to continue to provide an all-inclusive and welcoming environment for all regardless of sexual orientation, race or gender.
The EFL’s support for the Stonewall’s Rainbow Laces campaign forms part of its wider LGBT work and anti-discrimination campaign, ‘Not Today or Any Day’ which continues to raise awareness of the issue and the zero-tolerance approach to discrimination and prejudiced behaviour by the League and its Clubs.
Here at Cheltenham, we are #CheltenhamUnited in the fight against all forms of discrimination whether that’s on the grounds of sexual orientation, race or gender.
And one of our video features will demonstrate just how we use and act upon the zero-tolerance approach to deal with real life situations of homophobia and other forms of discrimination and prejudice that have occurred in the terraces and stands in the past.