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Club News

We're Cheltenham united: introducing our new shirt

16 July 2020

Club News

We're Cheltenham united: introducing our new shirt

16 July 2020

Here’s the new shirt for a new season. Whenever that might be.

We wouldn’t be us if we weren’t ready for another go.

Our town is coming back to life around us.

Together we can help Cheltenham look like itself again, feel like itself again.

Support our club. Support our town.

We’re Cheltenham united.


Please support local.

Because it's a hard time for us all. We can all help.

We want to use this moment to show solidarity with the local business community during the pandemic.

We hope our new shirt will represent the spirit of our town. How we can all work together to bounce back.

So support our shops, pubs, bars, restaurants, coffee shops, theatres, attractions, hairdressers, pools and sports centres.

They all need us right now, and that's why they're part of this.


Our lockdown story

The story of Cheltenham united is told by the club's chaplain, Reverend Malcolm Allen, and is set to a new soundtrack created for this project by Nigel Groom, a music producer and Cheltenham Town fan based over in Los Angeles. Broadcaster Tom Watt supplied the words to tell our lockdown tale. 

In the film itself first team players Reuben Reid, Conor Thomas, Charlie Raglan and George Lloyd were joined by Sammy Hallsworth and Abby Bevan from the Ladies. It also features a range of local business people to represent our community – we thank them for their time. 

We will use our social media channels over the coming days and weeks to urge our supporters to support all of our local businesses during this challenging time. Please support your local businesses.

With special thanks to:

Andy, Steve and Zak at Andy's & Co Barbers

Rebecca, Aaron and Kim from Sudeley Castle & Gardens

Gina from Sandford Parks Lido

Sarah, Sarah and Harley at Havanas Coffee Shop

Natalie at The Plough Inn

Liv at Jelly Armchair

Felix and Cicely from Sibling Distillery

Richard and Roland at Battledown Brewery

Katie at The Everyman



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