Tuesday's Leasing.com Trophy tie with West Ham United's under-21s side at the Jonny-Rocks Stadium is another important fixture in the eyes of Michael Duff and his Robins side.
A competition that kick-started the momentum that has seen Cheltenham make continuous progress under Duff's managerial spell at the club, he is eyeing Tuesday's contest as another chance to keep the team's superb unbeaten home run going.
Speaking ahead of Tuesday's match about the young Hammers, Saturday's draw at Oldham Athletic and reserve team football, Duff appreciates the competition that lies in wait.
"It gives opportunities for players to put a marker down and put their hand up and say I want to be in the team," Duff said.
"The team is going well at the minute but they need to be ready and change quickly like Saturday for example.
"It is a competition that we don't take lightly. The team that plays tomorrow will be a strong team and a team that we feel is good enough to win the game.
"It kick started our season last year so we've not all of a sudden become snobby - it's just a game of football. That's what the players have been told. Don't prioritise games of football, play every one like it's your last."
Tickets for Tuesday's encounter are available to buy online. They can also be bought on the night on the turnstiles. Adults pay £6 and concessions £4 for entry to the game.
Robins fans will be allocated the Autovillage Stand, Paddock and blocks 6, 7 and 8 of the Colin Farmer Stand with West Ham supporters located in the Hazlewoods Stand.