Cheltenham Town's home match against Colchester United on Saturday will see the club mark this season's Rainbow Laces campaign at the beginning of a fortnight of nationwide action to promote inclusion and diversity in football.
The Football Association and Stonewall initiative encourages all football supporters and participants to make the game something for everyone to be a part of.
This season the Robins have teamed up with the Gloucestershire Football Association to bring the campaign to the club's supporters and to raise awareness to the football community around the county.
The Rainbow Laces campaign has had a positive impact within its four years in football, inspiring around 7 million people to feel more positive about LGBT inclusion in sport after seeing the campaign, while 4.8 million people have said they would be more likely to challenge anti-LGBT language in sport.
Despite that 1 in 8 LGBT people avoid going to the gym or participating in sports groups because of fear of discrimination and harassment, while more than 2 in 5 LGBT+ people think public sporting events are not a welcoming space for them (LGBT in Britain: Hate crime and discrimination, YouGov and Stonewall 2017).
This Saturday the Jonny-Rocks Stadium pitch will feature rainbow corner flags, captain Ben Tozer will wear a rainbow captains armband, match officials will wear rainbow laces, and there will be messaging throughout the day on the big screen, in the match programme and through the club's social media channels.
The players have been getting involved in promoting the message of inclusion and diversity in football in the build up to Saturday's game. Watch a short video above with an important message from the players.
Help get behind the campaign and support inclusion and diversity in football this weekend against Colchester United at Cheltenham Town and help make football a sport for all.