Here it is. It's azure. And it's made of Cheltenham.
Our striking 2019/20 away kit takes inspiration from the town's coat of arms, representing the pride we take in our community and the special bond that exists between the club and supporters.
Its electric blue colour references the crest's 'chief azure' which symbolises the town's famous educational qualities and spa waters.
They were the two major factors in the historic development of the town and grew its reputation for health and learning, becoming its motto.
Salubritas et Eruditio: the next chapter
We've returned the latin translation to the shirt for the first time in a decade by emblazoning Salubritas et Eruditio proudly along the neck line.
It embodies an exciting new era under manager Michael Duff, the club's most famous youth product.
That's why we invited second year scholars Tom Chamberlain, Aaron Basford and Charlie Stanton plus Keira Feighery, Tamara Griffiths and Sophie Wicks from Cheltenham Town Ladies Under-18s to the launch.
It's a kit made of Cheltenham for the next big chapter at the Jonny-Rocks Stadium.
We're wearing it against Leicester City next weekend
Michael Duff's new squad will be wearing the new strip for the first time during our first home friendly of the summer against Leicester City next weekend (Saturday, July 20).
Boss Brendan Rogers will be bringing a strong squad of big names and internationals to the Jonny-Rocks Stadium as the former Premier League champions continue their preparations for the campaign ahead.
Tickets are priced £12 for adults and £6 concessions and can be bought online in advance.
(S, M, L, XL, XXL, 3XL, 4XL)
(XS, XXS, YXS)
(XS, XXS, YXS)
How to buy yours
Our website's new shop quietly went live this morning and the full 2019/20 away kit is available to buy online. A full range of replica kit, training kit, leisurewear and accessories is also available to buy on our new platform.
Opening hours at the Jonny-Rocks Stadium
Alternatively you can buy in person at the club shop at the Jonny-Rocks Stadium from today onwards and before the match against Leicester City next weekend. Please refer to our opening times below for full information.
|Saturday||Online shop only||Online shop only|
|Sunday||Online shop only||Online shop only|
|Monday||Online shop only||Online shop only|
|Wednesday||Online shop only||Online shop only|