Long-term supporter of Cheltenham Town, Rob Ayland, recently reserved a further four advertising boards at the Jonny-Rocks Stadium under a cloud of secrecy!
Rob, who owns Completely Motoring Group, had promised to reveal his latest venture as soon as he had finalised the deal.
He today said: "It's great to announce our expansion in the Motorcycle world, becoming Premier Dealers for Yamaha Motorcycles UK.
"As one of the leading used superbike retailers in the UK, with over 200 bikes in stock, we have become a destination dealership for riders all over the Midlands and Southern England.
"Adding Yamaha to our portfolio further enhances the offering at our Staverton bike village, with used superbikes, servicing, bike MOTs, dyno testing and J and S Accessories all located next to each other."
It was great to see Rob and one of the latest Yamahas at the ground on Tuesday, even if he did get a soaking from the sprinklers before the Shrewsbury Town game, luckily it was pretty hot outside so I think he quite enjoyed it. We always like to make our sponsors feel special!
On a serious note we'd like to thank Rob and his team and wish them all the best with this new venture, we're sure it will be a huge success.