Cheltenham Town and menswear brand LUKE have teamed up to launch a new two-year partnership that will run until the end of the 2020/2021 season.
LUKE is the club's new official clothing partner and have developed themselves as a leading contemporary menswear brand since their formation in 2001.
They boast a range of stores across the UK, including one here in Cheltenham, with a store located in the Brewery Quarter shopping centre.
The LUKE brand has maintained a loyal following and strong values since forming at the start of the millennium in the Midlands.
LUKE has continually benefited from strong links in football, particularly with their position as the previous kit suppliers for Aston Villa. The brand is synonymous with football fans up and down the country and is often the choice of clothing for match days.
John Finnigan, Commercial Manager at Cheltenham Town said: "We are really excited to be working with LUKE as our clothing partners for the next two years.
"We are looking forward to working with a partner who is going to engage with our fanbase, players and staff and who have a strong presence here in Cheltenham with their store in the Brewery Quarter."
LUKE’s Creative Director Luke Roper added: “It’s fantastic to be on board with such a great community club and in an area where we have a strong following. We will interact with the fans and offer exclusive incentives to the club’s supporters. We are looking forward to a long-lasting and fruitful relationship.”
As part of the partnership launch Robins fans can enjoy a fantastic 20% discount on all LUKE products until the end of August.
Using the discount code ROBINS20 fans can buy online from the LUKE store.
Season ticket holders can also benefit from using their privilege card to gain 20% off at the LUKE Cheltenham store in the month of August, with further benefits being announced over the course of the partnership.
There will also, be opportunities for fans to win vouchers to spend in-store at home fixtures throughout the 2019/20 season at the Jonny-Rocks Stadium.