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Thank you! £5k raised for British Lung Foundation

29 January 2018

A huge thank you to everyone who helped with our fundraising efforts for the British Lung Foundation (BLF) – which has now raised a superb £5,145.33 for the charity!

The Robins wore a one-off blue strip for the Sky Bet League Two fixture against Crewe to raise awareness of the BLF, the only UK charity looking after the nation’s lungs.

The idea was the brainchild of the Robins Trust, who worked closely with the club and charity in creating an event to put on a show of togetherness with the club's fitness coach Ian Hutton and his fiancée Vicky Veness.

Fundraising drew to a close on Saturday night as the online auction for match worn shirts concluded. A flurry of late bidding took the total raised through AMS Auctions alone to almost £2,800. Harry Pell’s shirt topped the lot, going for a staggering £503 with all but two of the blue jerseys going for more than £100.

The money raised from the auction has been added to the proceeds of the bucket collection and auctions at the ground immediately after the match on December 9. In the end, going blue for Crewe raised £5,145.33 for the British Lung Foundation.

Murry Toms, the Robins Trust’s fan elected Director, said: “Going blue for Crewe was such an important event for Cheltenham Town and I don't think it could have gone any better.

“Everyone wanted to show some solidarity with Ian and Vicky at a difficult time in their lives and using the club as a force for good was the perfect way to do that.

“Raising more than £5,000 is a fantastic achievement and every volunteer, supporter, player and member of staff played their part in us reaching that total.

“More importantly we set out to drive awareness of the important issues around lung cancer and by getting national exposure for what we did was a resounding success on that front.

“We've seen some remarkable team performances on and off the pitch down the years but this one is right up there with the best."

Fundraising efforts gain local and national attention in the media, including an appearance on Sky Sports’ Soccer AM. A shirt signed by studio guests Tyson Fury, Danny Dyer and Jimmy Bullard in itself fetched £152.

The Robins Trust have now invited the charity back to the LCI Rail Stadium in the next few weeks so that the supporters can hand over the big cheque at half-time.

And the best news of the lot is that Vicky recently received some fantastic news, reporting she was in remission after treatment.

Thank you to every single volunteer, supporter and player – and, of course, the superb work of the Robins Trust - for their contribution.

Won a shirt? Winning bidders will need to collect their shirts from AMS Auctions, based in Leckhampton. Full details of how to get there as well as contact details can be found on their website here.

If you have any questions at all for the Trust, please email

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