Midfielder Harry Pell has called on the Robins to 'relish' the derby day atmosphere when they face Forest Green Rovers in Sky Bet League Two on Saturday (kick-off 3pm).
The two local rivals clash at the LCI Rail Stadium and a big crowd is set to pack the ground out with local bragging rights up for grabs.
Pell admits he loves the derby day rivalry and the importance of the fixture to the supporters.
And he wants his team-mates to really enjoy the occasion as they look to claim derby day success in the penultimate home game of the season.
"I'm really looking forward to it," said Pell. "We know what is on the game and I personally love playing in these sort of games. There is a lot riding on it for bragging rights.
"As soon as you sign for Cheltenham Town you know who the local rivals are. There is always that added edge.
"Every time we play Forest Green the fans turn up in their numbers, our fans especially and they have been brilliant.
"It would be nice to get a win and send them home happy. Every professional footballer wants games like this.
"We know there is a lot riding on it and they are under enormous pressure to come and get a result," he added.
"As a squad we need to relish it, be calm and put on a professional performance."
Pell also stressed the importance of a strong start after the Robins were lucky to escape a poor opening against Morecambe last weekend when only the woodwork and brilliance from Scott Flinders denied the Shrimps.
"The first ten minutes last weekend wasn't the best and we need to learn from that," he added.
"If we turn up like that against Forest Green we will be one or two down in the first ten minutes and we definitely don't want that. We need to iron that out.
"But if we turn up like we did in the second half against Morecambe then we won't be too far away."
Pell has also backed young striker George Lloyd to impress once again if selected - after revealing the banter in the dressing room with the young Academy graduate.
"George has always had a bit of confidence about him," smiled Pell. "When he signed a new deal he bought a new wash bag and we've not let him bring it in until he had his first league start.
"So this week he is walking around with a big smile on his face and with his wash bag.
"He is a very grounded lad and I'm really happy for him," added Pell. "He has worked hard and never moans about his work, and obviously I'm very happy that he got the assist for my goal."