Cheltenham Town chairman Paul Baker says the buzz is well and truly back at Whaddon Road after Saturday's 2-0 home win over Tranmere Rovers on 'Red and White Day'.
Buoyed by the addition of experienced loan trio Pablo Mills, Matt Sparrow and Shaun Harrad, boss Russell Milton registered his first victory as manager in front of a healthy crowd of more than 3,000 as the Robins climbed out of the bottom two.
"Saturday was a fantastic day and the buzz is firmly back," Baker said. "The fans have really responded to the appointment of Russell and Stevie and also to the ‘all in it together’ message, which is critical between now and the end of the season.
"Home numbers were up by 500 compared with the Bury game, so it’s great news and I can’t tell you how important that is to the budgeting and of course the atmosphere.
"The noise levels were great and the numbers that stayed behind to clap the team off was staggering. It’s been a long time since we’ve had that Red and White Day went down very well, giving out 800 free scarves, which was a fantastic gesture made possible by local businesses.
"I am delighted because the place was like a morgue a few weeks ago, but now it’s like Christmas, with banter, laughter, smiles and everyone is together. We want to keep this going now, we have a fantastic good will from the fans after they’ve seen some big changes in their club.
"The board has made some big decisions in the last few weeks, making money available and the fans have responded – I think they feel they have their club back.
"Fans have to buy into what they are seeing and they are buying into Russ and Stevie and the players. Harrad, Mills and Sparrow are quality signings, which sends out a great message that we’re going to give this our best shot.
"It’s been tough financially because we backed Paul Buckle with signings in January, we backed Mark Yates at the start of the season, but clearly Russell and Steve identified areas that needed strengthening and we had to find the money because the consequences of being relegated don’t bear thinking about.
"We speculated on the back of the Robins Trust money which will be invested in the next month or so. That’s been huge relief and we’ve done it on the basis of that, with Bryan Jacob’s donation so significant and an amazing gesture which will make such a big difference to the club."
Cheltenham Town would like to thank the following for their support on Red and White Day:
New and Tilley Builders
Francis and Co Accountants
TQR Search and Selection
Bladeroom Data Centres