LCI Rail are Cheltenham Town's new shorts sponsors.
The Tewkesbury-based business installs all types of level crossing surfaces including rubber, timber and concrete.
Their managing director Andy Wilcox said: "The company was set up five years ago and specialises in engineering and construction, doing signals for the railway industry. We are based in Tewkesbury, with offices also in Derby and Cardiff.
"I was born and bred in Cheltenham and I aways been a Robins fan, but I also do a lot of stuff with Aston Villa.
"The opportunity came about to get involved with the club through John Finnigan and we were in a position to be able to do it, so it's a joy to be involved at what is a crucial time."
LCI are also sponsoring the home match against Southport game on Saturday, August 15.