Cheltenham Town have passed the 20,000-follower mark on social media site Twitter.It’s a fantastic milestone for the club
It first took to the platform in October 2010, posting updates from the 4-2 win at Accrington Stanley’s Crown Ground the following day with Brian Smikle’s fourth minute opener becoming the first goal reported.
Of course fans have now become accustomed to full coverage on match days across a variety of social media channels including Facebook, Instagram, Google+ and YouTube which have a combined audience of around 45,000 supporters.
The club’s most popular Tweet was cheekily sent 30 minutes into last season’s 4-1 home defeat by Chesterfield, after the Spireites had plundered four goals in the opening half-hour.
The message saw 176 retweets and 53 favourites by the end of an otherwise forgettable evening at Whaddon Road.
For comparison the Robins sit joint 11th in the League two Twitter stakes, level on followers with Carlisle United.
It comes as no surprise that former Premier League side Portsmouth sit top the table, with almost 50,000 followers.
“It’s a great achievement by the media team, that work with limited resources,” said Jon Palmer.
“It’s not just about the quantity, but quality and our audience is engaged. That's important from a marketing perspective.
“The landmark now reached shows a high level of interest in the club.
“If we could look to convert just one per cent of that following through the gate at Whaddon Road on a regular basis it would make a huge difference and that’s what we’re looking to do here.”
• How many of @ctfcoffical’s top ten Tweets do you remember? Check them out here
League Two Twitter table
@officalpompey 47,100 followers (at the time of writing)
@Offical ECFC 20,200
@officialcufc 20,000 joint