Tim Russon is set to join the club's Board of Directors subject to Football League confirmation.
Cheltenham Town are delighted to announce that Tim Russon is to join the Board of Directors as Commercial Director.
He will assume responsibility for the club's commercial and media activities including the website, matchday programme, retail sales, public relations and revenue generation.
This new appointment follows a restructure of the business which has been spearheaded by directors Tim Kent, Paul Godfrey and John Murphy. The club is now running as a self sufficient business and the appointment of Tim Russon is just another step in building a solid business model.
Cheltenham Town Chairman Paul Baker said:
“I am really delighted that Tim is joining us and I am in no doubt that his appointment will significantly strengthen what is already a very strong, united and experienced board.
“He brings with him a wealth of knowledge and experience in some extremely important areas. Good communication is critical for a football club and Tim's professional background will, I am sure, help us in this important area enhancing the great work being done already by James Brown.
“Of equal importance is the need to raise our profile within the Gloucestershire community amongst businesses, the public and the media generally.
“These are challenging times but the Board is committed to significantly increasing our commercial income over the next two years to further strengthen the financial position of the club and the playing budget. Tim will have a key role to play in that working closely with Marie Carter, Leanne Sheath and Debbie Davis to develop new partnerships, sponsorships and revenue streams.”
Tim has been a sports journalist for 40 years and has worked on national newspapers and BBC Radio but he will be best known for his work on ITV Central South Sport where he followed the rise of Cheltenham Town from non-league into the Football League.
The former sports journalist of the year has written books with sporting personalities such as Bryan Robson, Andy Gray and Eddie ‘The Eagle’ Edwards and now works as a freelance TV producer and writer.
Tim is a former vice chairman of Hereford United having resigned from his position in the summer and has now sold his shares after two years at Edgar Street.
Tim Russon, the new Cheltenham Town commercial director said:
“I am thrilled and honoured to be joining the team at Cheltenham Town. It’s a club I have always been close to and admired both on and off the pitch.
“What the Robins have achieved over the last few years is amazing and that’s down to the great team of people they have at the club.
“Like every other football club there are great challenges ahead and the future for the Robins looks very exciting. I think one of the most important things is for the club to keep building bigger links with the local community, local commerce and the fans.”