Mark was appointed the manager of Cheltenham Town Football Club on the 22nd December 2009 following the departure of Martin Allen.
Yates left Kidderminster Harriers after four years to take his first step into Football League management.
Mark Yates began his playing career as a forward with Birmingham City and played in the side that won the 1991 Leyland DAF (now Johnstone's Paint) Trophy final at Wembley. He joined Burnley for a £40,000 fee shortly afterwards and spent two years at Turf Moor that included a loan spell at Lincoln City. After a year with Doncaster Rovers he joined Kidderminster Harriers in the Conference in 1994 and spent five successful years at the club largely under the management of Graham Allner.
Steve Cotterill stepped in to sign him for Cheltenham Town in January 1999 and Mark went on to play a key role as a no-nonsense midfielder in the team that won promotion to the Football League and promotion to League One three years later. During his time with Cheltenham Mark won caps for the England semi-professional team and captained the Robins to their only appearance to date in the fifth round of the FA Cup in 2002. Mark made 230 appearances in total for the Robins and hit the back of the net 22 times.
He returned to Kidderminster in 2004 for a three month spell towards the end of the season, helping Harriers to stave off relegation from the Football League. Mark had already begun working towards his coaching qualifications and he spent the next two years working for Cotterill as a coach at Burnley before taking his first management job back at Kidderminster. In his first season in charge Mark led Harriers to the FA Trophy final against Stevenage Borough - the first competitive match at the newly re-built Wembley Stadium - and last season took them to sixth place in the Blue Square Premier only two points outside the play-offs.
Mark Yates was given the task of keeping Cheltenham Town in the Football League on his arrival and he passed with flying colours with a number of top performances towards the end of the campaign. Another season of survival followed but the last two campaigns (2011-12 & 2012-13) have both seen the Robins finish in the play-off positions narrowly missing out on promotion. 2011-12 was the closest Mark came to taking Cheltenham up into League One but a loss to Crewe at Wembley denied him. A major push for automatic promotion in the following campaign saw Cheltenham come close but they had to settle for a play-off spot only to be beaten by Northampton over two legs in the semi-final.
Robins assistant manager Neil Howarth was appointed alongside Mark Yates on the 22nd December 2009 following the departure of former manager Martin Allen.
Neil had been Mark's assistant at BlueSquare Premier side Kidderminster Harriers but made the move when his former club Cheltenham Town came calling. He took the role of first team coach before being named as Assistant Manager towards the end of the 2010-11 campaign.
He began his playing career with Burnley but managed just one appearance for the Clarets before making the move to Macclesfield Town in 1994. As the Silkmen's captain, he led the club to two National Conference titles in 1995 and 1997 as well as guiding them to FA Trophy success in 1996.
Neil joined Cheltenham Town in February 1999 and made 153 appearances for the club during a four-and-a-half year spell scoring nine goals. He played his part in the club's National Conference title season back in 1998-99 but departed the Robins in 2003 when his contract wasn't renewed.
He spent over two seasons with AFC Telford following his Cheltenham Town exit but soon found himself back in the company of Mark Yates at Kidderminster Harriers. Neil joined the club as Mark's assistant manager in January 2006 and subsequently followed him back to the Robins in 2009.
Neil signed a new two year contract in 2012 alongside Mark Yates.
Former Robins number one Steve Book re-joined the club as a goalkeeping coach in the summer of 2010.
One of Mark Yates' first decisions in a summer of change was to bring 'Booky' back home to work closely with the club's goalkeepers and add another strong personality within the corridors of Cheltenham Town.
The son of a former professional goalkeeper, Kim Book, and nephew of the former Manchester City manager Tony Book, Steve began his career on the South-West non league circuit with clubs such as Paulton Rovers, Welton Rovers, Frome Town and Weston-super-Mare.
He moved on to Bath City and spent the initial part of the 1993/4 at Brighton without breaking into the first team though he did make a couple of appearances for Slough Town whilst on loan there. A change of management saw him return to the non-league scene with Frome Town before a period at Lincoln City where he was an unused substitute in a couple of League Cup ties in the 1994/95 season.
Steve joined Cheltenham Town following three years with Forest Green and, as number one, helped guide the club to FA Trophy success, promotion to the Football League and promotion to Division Two via the playoffs in 2002. Booky made 319 appearances for the Robins but left in 2004 following the rise of Shane Higgs.
He joined Swindon following his Cheltenham Town departure but he had soon taken the next step in his footballing career when he was appointed as Bristol Rovers' goalkeeping coach on the 16 August, 2005. During this time time he also played for non-league side Cirencester Town before signing non-contract terms with Rovers.
As a player, he joined Mangotsfield Town in the summer of 2006 and scored the first and only goal of his career when a sliced freekick from within his own area outfoxed Rugby Town's goalkeeper. He joined Southern Premier league side Tiverton Town in 2008 and made 98 appearances for the club before returning to Cheltenham Town in 2010 as the club's new goalkeeping coach.