Leading bookmaker totesport has announced that it will be the headline sponsor for this year's Central League and Football Combination reserve team competitions. The deal will see the leagues renamed the totesport.com League and the totesport.com Combination respectively.

In addition totesport's online casino brand will be sponsoring both reserve team cup competitions as the totesportcasino.com Cup.

Cheltenham Town Reserves will therefore play in the newly re-named totesport.com Combination Wales and West Division.

Neil Baker, Head of Marketing for totesport.com added, "This sponsorship offers a great opportunity for our online betting and gaming brands to reach a huge number of football fans across the country and reinforces our growing reputation for offering a full betting service on a wide range of sports."

Peter Heard, The Football Combination Chairman, commented "Interest in Football continues to grow. Attendances are increasing at all levels and Sponsorship is an integral part of our National Game. We are also very pleased to welcome totesport.com as our new Sponsors."

Along with receiving title sponsorship the firm will also sponsor a series of Special Team Performance of the Month Award across both leagues, and a Player of the Year Award for each of the competitions' 6 divisions nominated by players and coaches.

Totesport is the fourth biggest bookmaker in the UK offering a complete betting service; in shop, by phone, and online.