Fans will be rewarded for sticking with the club in the Vanarama National League, with every season ticket holder having the chance to win £5,000.
The club are also offering a huge incentive to every supporter who buys a season ticket, for the 2015/16 season, by offering 10 per cent off their ticket for 2016/17, if the Robins bounce back.
If Cheltenham break through the 1,000 barrier for season tickets this summer, each supporter who signs up will be entered into a draw to win £5,000. If the club sells 900, the potential reward will be £2,500, while a £1,000 prize will be on offer if 800 are snapped up.
The Robins are also planning to reward fans who recommend a friend for a season ticket, with £25 the reward for introducing a new season ticket holder. This offer is not capped, with supporters offered the £25 cash back reward for every new season ticket holder they introduce to the club.